By Maria Bengtsson
Through case-studies of brands competing for stocks in 3 commercial markets - agricultural equipment, processing gear and heavy lifting gear - a close photo of the character of festival emerges.
By combining questions of geography with these of company process, this research presents a sophisticated research of the connection among festival and company studying processes.
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Additional resources for Climates of Global Competition (Routledge Studies in Global Competition)
Climates of Global Competition (Routledge Studies in Global Competition) by Maria Bengtsson