By Zvezdan Vukanović
ISBN-10: 3319305107
ISBN-13: 9783319305103
This booklet bargains a strategic research of present and destiny views of overseas Direct funding (FDI) inflows into the South East eu media industry. the writer develops a hybrid FDI company version technique to consultant media businesses wishing to extra successfully place and leverage their media infrastructure in the more and more globalized and increasing media industry. through engaging in 16 comparative and exploratory case reports of the South East eu media marketplace, the writer explores how particular microeconomic elements impression spillover results, absorption capacities and funding incentives among neighborhood and international enterprises via FDI inflows. The booklet is directed in the direction of researchers and scholars, in addition to practitioners/professionals concerned with media organizations.
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Foreign Direct Investment Inflows Into the South East European Media Market: Towards a Hybrid Business Model (Media Business and Innovation) by Zvezdan Vukanović
by Kevin
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