By Alexandra Watkins

ISBN-10: 1626561869

ISBN-13: 9781626561861

ISBN-10: 1626567360

ISBN-13: 9781626567368

Every yr, 6 million businesses and greater than 100,000 items are introduced. all of them desire an grand identify, yet many (such as Xobni, Svbtle, and Doostang) seem like the result of a drunken Scrabble video game. during this wonderful and fascinating e-book, ace naming advisor Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy model names. No measure in linguistics required. the guts of the e-book is Watkins's confirmed SMILE and SCRATCH Test—two acronyms for what makes or breaks a reputation. She additionally offers updated recommendation, like how one can ensure that Siri spells your identify accurately and the way to nab an to be had area identify. and you can see dozens of examples—the sturdy, the undesirable, and the “so undesirable she gave them an award.” Alexandra Watkins isn't afraid to call names. 

Show description

Read or Download Hello, My Name Is Awesome: How to Create Brand Names That Stick PDF

Similar small business & entrepreneurship books

The Handbook of Knowledge-Based Coaching: From Theory to - download pdf or read online

Compliment for The instruction manual ofKnowledge-Based training "Definitive, with wide references and a dedication to connecting conception to perform in each bankruptcy, this significant contribution is a scrumptious and wide-ranging exploration of the lineages that experience formed the trendy perform of training. " —Doug Silsbee, writer, Presence-Based training and The aware trainer "The translation of theories from a number of disciplines to the perform of training makes this booklet a must-read!

Download PDF by Michael Roberts: Broke But Not Broken

Broke yet no longer damaged is the genuine account of a Phoenix Homebuilder who went from a web worthy of $46 million to Bankrupt simply 18 months later. it's a very small account of the Housing cave in. it really is despite the fact that an incredible account of a guy, a guy very like each certainly one of us. a guy who made it to the massive time purely to have all of it ripped away.

Bernhard Glaeser's Learning From China?: Development and Environment in Third PDF

First released in 1987, this quantity used to be written to shed a few gentle upon the character and environmental results and wider relevance of improvement options within the Peoples’ Republic of China. It covers industrialisation, meals creation, power use and panorama and cost making plans. The chinese language "autocentred" approach is classed from either the developmental and the environmental viewpoints.

Get Professional Services Marketing Handbook: How to Build PDF

The marketplace for expert companies and consulting businesses is altering, pushed by way of evolving and extra difficult shopper specifications. felony, accountancy and different specialist providers organisations at the moment are trying to find a brand new breed of leaders with the perception to assist convey these requisites. specialist prone advertising and marketing instruction manual, released in organization with the pro prone advertising crew, is for advertising and marketing and enterprise improvement pros, revenues experts, and a firm's technical practitioners who are looking to play a fuller position of their firm's obsession with buyer courting improvement to extend their influence and impression.

Additional resources for Hello, My Name Is Awesome: How to Create Brand Names That Stick

Sample text

Download PDF sample

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins


by Michael
4.1

Rated 4.50 of 5 – based on 10 votes