By J. Wang

ISBN-10: 1137361719

ISBN-13: 9781137361714

ISBN-10: 1349472360

ISBN-13: 9781349472369

A finished dialogue of the way international locations embody branding as a very important aspect of their pursuit of sentimental energy and why convinced nation-branding efforts prevail whereas others fail in the course of the instance of the 2010 international Expo in Shanghai.

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Shaping China’s Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy) by J. Wang


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