By John McDonough,Karen Egolf

ISBN-10: 1579581722

ISBN-13: 9781579581725

For an entire checklist of entries and members, a beneficiant choice of pattern entries, and extra, stopover at the The "Advertising Age" Encyclopedia of Advertising website.

Featuring approximately six hundred commonly illustrated entries, The ads Age Encyclopedia of Advertising presents specific old surveys of the world's best corporations and significant advertisers, in addition to model and industry histories; it additionally profiles the influential women and men in advertisements, overviews advertisements within the significant nations of the area, covers vital matters affecting the sphere, and discusses the major points of method, perform, procedure, and concept. additionally incorporates a colour insert.

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The Advertising Age Encyclopedia of Advertising by John McDonough,Karen Egolf


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