Pentecostalism is likely one of the so much swiftly increasing religious-cultural varieties on the planet. Its upward push in reputation is frequently attributed to its effectively incorporating local cosmologies in new spiritual frameworks. This quantity probes for extra complicated motives to this phenomenon within the favelas of Brazil, as soon as some of the most Catholic countries within the world.

Based on a decade of ethnographic fieldwork in Rio de Janeiro and drawing from non secular stories, anthropology of faith, and media conception, Transmitting the Spirit argues that the Pentecostal movement’s progress is due on to its skill to attach politics, leisure, and faith. reading spiritual and secular media—music and magazines, political advertisements and telenovelas—Martijn Oosterbaan exhibits how Pentecostal leaders steadily acceptable and recategorize cultural types in line with the religion’s cosmologies. His research of the interrelationship between evangélicos dispensing doctrine, devotees’ reception and interpretation of nonreligious messaging, perceptions of the self and others by means of favela dwellers, and the slums of city Brazil as an entity finds Pentecostalism’s amazing means to have interaction with the media impacts that form everyday life in economically weak city areas.

An eye-opening examine Pentecostalism, media, society, and tradition within the turbulent favelas of Brazil, this booklet sheds new mild on either the evolving function of faith in Latin the USA and the proliferation of non secular principles and practices within the postmodern world.