By Louis PATLER,Shaun Tomson

ISBN-10: 0814437230

ISBN-13: 9780814437230

Like the sea, continuously adjustments and today’s cresting gift turns into tomorrow’s crashing danger. earlier than you enterprise out, take a lesson from the specialists: titanic wave surfers. Like profitable marketers, they depend upon training, ardour, and persistence—and they take pleasure in a problem. So it’s no shock that numerous surfers have pioneered items and introduced thriving companies (GoPro Cameras, O’Neill, Reef, Quiksilver).

Packed with tales of surf innovators, marketers, and legends, Make your personal Waves unearths 10 principles of the water, including:

  • Learn to swim—the fundamentals set the degree for everything
  • Get wet—you can’t prevail when you keep on with the shore
  • Always glance “outside”—watch for what’s coming otherwise you may well leave out a greater opportunity
  • Commit, cost, shred—you need to pass all out to be all in
  • Never flip your again at the ocean—always remain involved with and the customer
  • Stay stoked—desire drives success

Even the simplest surfers fall, yet they study from their wipeouts and paddle again out to once more push the sting, understanding that with immense waves come massive opportunities.

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Make Your Own Waves: The Surfer's Rules for Innovators and Entrepreneurs by Louis PATLER,Shaun Tomson


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