By Nigel Clark,Charles Nixon
Featuring overseas case stories and top perform from leaders and specialists equivalent to Allen & Overy, Baker & McKenzie, PwC, Kreston Reeves and White & Case, specialist prone advertising guide explains easy methods to develop into a whole buyer champion - the voice of the customer - to either form and bring a firm's shopper answer and adventure. It is helping dealers boost a development approach for his or her enterprise, comprehend and fix with consumers extra deeply and boost and deal with shopper relationships to construct winning brands.
Richard Grove, Director of promoting, company improvement & Communications, Allen & Overy LLP
Daniel Smith, Senior enterprise improvement and advertising supervisor, Asia Pacific, Baker & McKenzie
Claire Essex, Director of commercial improvement and advertising and marketing, Asia Pacific, Baker & McKenzie
Clive Stevens, government Chairman, Kreston Reeves
Louise box, Head of customer carrier & perception, chicken & chicken LLP
Tim Nightingale, Founder, Nisus Consulting
Ben Kent, handling Director, Meridian West
Lisa Hart Shepherd, CEO, Acritas
Nick Masters, Head of on-line, PwC
Alastair Beddow, affiliate Director, Meridian West
Dale Bryce, President, Asia-Pacific expert companies advertising Association
Gillian Sutherland, Director, worldwide Key Account administration constructions + locations, AECOM
Susan D'aish, enterprise courting Director, MacRoberts LLP
Dan O'Day, vice chairman, Thomson Reuters Elite
Matthew Fuller, Director of selling and enterprise improvement EMEA, White & Case LLP
Amy Kingdon, advertising & Communications Director, united kingdom & Europe, Atkins
Eleanor Campion, Communications govt, united kingdom & Europe, Atkins
Jessica Scholz, company improvement supervisor, Freshfields Bruckhaus Deringer, Germany
Giles Pugh, crucial, SutherlandsPugh
Read or Download Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion PDF
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Additional info for Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion
Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion by Nigel Clark,Charles Nixon