By Kartikeya Kompella
ISBN-10: 0749470151
ISBN-13: 9780749470159
Edited by means of prime model analyst Kartikeya Kompella, the emblem problem explains the nuances of creating manufacturers in several industries with a bankruptcy dedicated to each one to provide the reader the main updated knowing of the way to use model thought.
It comprises unique contributions from some of the world's prime model specialists who carry the veil on model development of their particular area. The e-book encourages readers to use practices from one class to a different to foster innovation in manufacturers and winning model construction.
Contributing Authors:
Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
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The Brand Challenge: Adapting Branding to Sectorial Imperatives by Kartikeya Kompella
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