By Leonard C. Green,Paul B. Brown

ISBN-10: 0814438172

ISBN-13: 9780814438176

Big new principles hardly make nice companies . . . Laboring on a marketing strategy could be a waste of time . . . you will want dramatically extra start-up funds than you think that you do.

Counterintuitive innovations like those have helped the world’s most sensible marketers be successful. but such a lot people simply examine them the demanding means. Len eco-friendly, an skilled investor, entrepreneur, and enterprise professor, stocks inside of secrets and techniques and confirmed strategies for launching a enterprise. according to his renowned final Entrepreneurship path, the ebook explains how to:

  • Locate sure-bet possibilities for bettering products
  • Get fascinated by positioning, allotting, and licensing
  • locate funding
  • Take calculated hazards and reduce failure
  • and lots more and plenty more.

The Entrepreneur’s Playbook helps you to turn into a digital pupil: dozens of workouts (which you could put up on-line for suggestions) and 1000s of examples make the educational stick. Why stumble your method to attainable failure for those who can faucet into the easiest rules for making your enterprise work.

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The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business by Leonard C. Green,Paul B. Brown


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