By Melissa Gonzalez

ISBN-10: 1619613026

ISBN-13: 9781619613027

In an international the place the connection among manufacturers and shoppers is changing into a growing number of transactional, how can companies construct actual, human connections with their customers?

Melissa Gonzalez, the retail strategist answerable for dozens of winning pop-ups from businesses like Marc Jacobs, Ariana Huffington and J.Hilburn, has the reply. In her groundbreaking booklet, she explains how businesses can use transitority retail to generate client loyalty, comprehend new markets, attempt cutting edge recommendations, and masses more.

Whether you’re a company with a web presence contemplating a stream into actual retail, or a longtime retail model trying to create a few buzz, The Pop-Up Paradigm will train you:

  • The 7 most vital ways in which your model can take advantage of a pop-up
  • Why teaching and empowering your patron is usually the easiest kind of marketing
  • A window into the place retail goes through the exploration of the retail tech landscape
  • Examples of the ways that Augmented truth, digital fact, man made Intelligence and the web of items are impacting retail
  • How to ensure you’re prior to the curve
  • The most crucial issues to think about whilst launching a pop-up

The Pop-Up Paradigm is the definitive consultant to the real new function that pop-ups are taking part in in retail, and the suitable better half whilst finding out whether they make feel in your business.

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The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by Melissa Gonzalez


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